Our jurney becoming more sustainable and what it means for our clients

Sustainable experiences

In April 2022 we began our journey toward a more sustainable way of operating. We entered a collaboration with Travelife for Tour Operators & Travel Agents, a leading training, management and certification initiative for tourism companies committed to reaching sustainability. In November the same year we achieved the Travelife Partner status. Since then, we have sought to uphold the commitments that this work has brought forth.

We have chosen to focus on several important and interesting topics, including to seek conscious and sustainable choices and valuing local and authentic culture and traditions.

How we changed our routines

Robinson Scandinavia AS has developed routines to make conscious choices in collaboration with our customers and suppliers to ensure that we operate sustainably when designing our tours. We have focused on mapping our suppliers and prioritizing those with certifications or a clear environmental profile. We aim to develop tours to destinations where visitors can experience fewer crowds and less tourist traffic. This allows our guests to enjoy a more peaceful atmosphere and gain a more authentic insight into everyday life in Scandinavia. Perhaps they will also have the opportunity to experience something different and more rewarding than standing in line for the perfect "Instagram moment.”

Promoting local culture

Furthermore, we are strengthening our partnerships with local and independent suppliers to ensure that tourism brings economic benefits to the local community and promotes local culture and traditions. We work with suppliers that incorporate elements of local art, architecture, or cultural heritage, while respecting the intellectual property rights of local communities. Scandinavia is home to many hidden gems and local champions, and we are proud to help bring them into the spotlight.

Guests can experience local and authentic culture and traditions in many ways in Scandinavia. Some examples are:

Guided tours at local breweries and cider farms.
Visits at Sami reindeer owners who proudly and respectfully represent the authentic Sami culture and lifestyle.
Including independent family run hotels that support local farmers and suppliers.
Visits and guided tours at local farms where homemade food from local producers is served. The owners tell the story of the farm.
Local craftspeople and artists, representing the creative sector, to highlight local production and traditional techniques.

Our responsability

Scandinavia is our home, which means we know many of these hidden gems. At the same time, we believe it is our responsibility to help protect them and ensure they are presented in the best possible way. We are committed to preserving the traditions, history, culture, and unique atmosphere that define our region, and we are proud to share them with our guests with care, respect, and a long-term perspective.

Sustainability and responsible tourism will remain a central and integral part of Robinson Scandinavia’s vision, goals, and strategy going forward.

Travellife partner

The Travelife partner award is a recognition of our commitment towards social and environmental sustainability. We comply with more than 100 criteria related to sustainability management, office operations, working with suppliers and customers communication. We are working towards further improvements to eventually comply to the Travelife certified criteria. Travelife is a three-stage certification program for tour operators and travel agents: (1) Travelife Engaged; (2) Travelife Partner, and (3) Travelife Certified. We are at stage 2 – Travelife Partner

Plan your trip

if you want to simplify planning and avoid common mistakes, working with a local specialist can save time and improve the overall experience. Robinson Scandinavia has over 40 years of experience designing trips across Norway.

We help structure itineraries that balance travel time, key highlights, and authentic experiences, whether it’s a fjord-focused journey, a northern lights trip, or a combination of both.

Norway is not about ticking off many cities. it is about experiencing landscapes, culture and contrasts. for first-time travelers, keeping the itinerary focused and allowing time between stops usually results in a better overall trip.

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